Delightful NYC
J.Crew

The goal ‘Delightful’ was to create an immersive winterscape that captured the feeling of New York City snow covered stoops to cozy lofts…with the help of an Antarctic friend or two.

Unique pen and ink illustrations expanded from window displays into marketing, activations, and campaign photography.

The outcome was a complete and integrated presentation and marketing experience that shared the joyful and playful holiday spirit of New York City with customers on all platforms.